I am a Product executive with 18 years of experience in Product Management across large and small organisations, including 8+ years as  VP/CPO in start-ups of 5 to 50 Product people (Eng., UX, PMs), 2 scale-ups (30 to 200 people in under 12 months), 1 bankruptcy, and multiple M&A transactions.

 Learning from B2C, B2B and B2B2C businesses, I like creating products that support business objectives by empowering users first. I've had the pleasure of designing and building products reaching from 10k to 130 million users a month. Track record of growing data-driven, distributed product teams, attracting and mentoring talent, and scaling operations in fast-growing scale-ups — most recently at Sympower (AI-powered demand response) and Haulogy (energy SaaS, grew ARR mix from 35% to 55% of €20M).                                  

 I've demonstrated the ability to develop innovative businesses by co-creating with clients in digital transformation. Proven success driving actionable roadmaps, supporting go-to-market, launching top-rated mobile apps, and infusing data-driven decisions into product organisations. I'm also drawn to putting AI at the heart of the product — not as the ML expert, but bringing the product practices that help small teams decide what to actually build.

 Particularly interested in impact-driven B2B SaaS businesses, any sector, with strong people cultures.

 Specialties: Product Strategy • Team Scaling • SaaS • B2B/B2C • AI-Forward Product

Education

2012 INSEAD - MBA 🇸🇬 🇫🇷 

1998 - 2003  Université Catholique Louvain - Master of Science and Engineering 🇧🇪